This growth increase isn’t limited to one sector of the cleaning industry either. The growth is widespread, bringing life to niche and specialized services across the board. That’s good news for medium and slow-growing janitorial businesses in North America that are worried about competition.
For some, that signifies an exciting shift in the industry. But only a portion of businesses will thrive in this new economic environment. With the density of the industry becoming a concern, niche and specialized janitorial services offer new avenues for janitorial businesses seeking to keep growth momentum alive and increase their market share.
The top tasks in the house cleaning services industry were listed as:
Window cleaning (80%)
Cleaning around furniture (80%)
Cleaning appliances (72%)
Floor care and vacuuming (70%)
Washing linens (64%)
Washing curtains (59%)
Cleaning the garage (44%)
Cleaning the basement (28%)
These cleaning tasks represent many of the cleaning services most commercial cleaning companies already offer. Since the increased awareness of hygiene post-COVID-19 and a growing concern over proper disinfectant cleaning procedures, many residential customers have sought out professional service providers for their cleaning needs.
In the past five years, specialty cleaning services for both commercial and residential buildings are experiencing market growth, including:
Even though some markets took a dip in 2020, likely due to the overall decline in the economy that year, every market returned to a growth uptick post-pandemic era, with an upward market trend in the coming years.
Accounting for declines, market research reports show year-to-year upward industry trends for cleaning services, inspiring janitorial businesses seeking to diversify their offerings or expand in 2023 or beyond.
Forecasted Five-Year Increase in Value (USD)
Other highly specific service product types are also aligning with these growth trends.
Revenue for the window-washing industry is rising at a year-to-year rate of 2.2%.
That’s 800 possible cleaning jobs janitorial businesses could expand into.
Audience segment trends
While an increase in vacant office buildings affected the commercial cleaning industry, the return from at-home work has aided in the industry’s steady climb in value. But many janitorial businesses' top commercial properties aren’t office work or corporate buildings.
Each of these niche markets provide huge impact areas for growing janitorial services to invest in. While the market dynamics for every sector have unique requirements and policies, translating your commercial services or investing in subcontractors is a viable pivot to quickly tap into these verticals.
The strategic pivot is becoming a clear move for property management companies across various maintenance services. Key players in the commercial cleaning industry are following suit, investing in market segmentation research to develop diversified offerings, and targeting new audience segments to expand their growth in a competitive landscape. While there are challenges in skill set variety, experience, and overall management of unique service types, the right tools can help streamline the process.
Business management software can help companies streamline and manage their growing operations to become major players in their market. Without automating processes, standardizing workflows, and creating new efficiencies, a service expansion can often be more risk than reward.
With access to management tools that allow you to streamline, scale, and manage your growing operations, any janitorial business can quickly tap into this rise in service diversity.