Your website is often the first contact visitors have with your cleaning business, so it needs to make a strong first impression. More than just a digital storefront, it should showcase your services, build trust, and drive potential clients to book appointments. 

The website should also feature service area listings, customer testimonials, high-quality images, and clear contact information. 

Wondering what makes a cleaning business website truly stand out? 

See top examples of the cleaning business websites listed below and get inspired by what they’re doing and not doing:

• MyClean

• Better Life Home Cleaning

• Luxe Cleaning

• Dynamic House Cleaning

• Amazing Space

• Make It Neat

• Maid Brigade

• Ivy Glove

• Spotless Clean by Peter

• Pristine House Cleaning

Let’s take a detailed look at each of these websites.

1. MyClean

MyClean is a residential and commercial cleaning company based in New York City, with service areas in NYC, New Jersey, and Chicago.

Source: Myclean 

One of its site’s instant features is the copy over the hero image that immediately highlights the customer benefit, ”We clean. You relax.” Users can select their apartment type and service location to access a page tailored to their city, which helps improve local SEO.

MyClean features an intuitive form above the fold, allowing visitors to obtain instant pricing based on their home's size (number of bedrooms and bathrooms) and cleaning type. It then takes users to a detailed, easy-to-navigate booking form with options to add extra services, instructions, and notes about pets.

The website also features a horizontal list of media mentions and reviews, providing social proof to visitors. 

It includes a service checklist and explains how the company operates, so visitors see what is covered and how to get started. Overall, MyClean keeps its site functional, ensuring visitors instantly understand how it operates, which helps build trust.

2. Better Life Home Cleaning

Better Life Home Cleaning is a residential cleaning company based in St. Louis, Missouri, with services in surrounding areas.

Source: Better Life Maids 

Its website emphasizes local SEO by mentioning ‘St. Louis house cleaning’ on the homepage and creating dedicated service area pages for nearby cities.  

With a bright, colourful design, Better Life uses high-quality images of uniformed staff with matching pink and green accents for calls-to-action (CTAs) and titles. This ties in its brand colors without making the website look gaudy or childish.

Visitors can view a breakdown of each service, including what is included, what is extra, and what is not covered.

The website fosters trust through a ‘Meet the Team’ page, where the firm explains its vetting and training processes. It also showcases its commitment to green cleaning practices, including zero paper waste, the use of electric vehicles, and the production of its own eco-friendly cleaning products.

3. Luxe Cleaning

Luxe Cleaning is a premium cleaning company that operates in upscale residential spaces in Manitoba.

Source: Luxe Cleaning 

From the moment you land on the website, you get a clear sense of modern luxury, with a looping video replacing the traditional hero image and a clean, minimalist design. The tagline ‘a stress-free clean’ paired with a CTA for instant pricing shows the core value above the fold, and the use of white space, neutral colors, and a well-structured layout evokes elegance.

Navigating the website is simple. It has service pages that enhance SEO and a step-by-step guide to the booking and cleaning process.

Luxe Cleaning also stands out with a dedicated post-construction cleaning page. Since not many cleaning companies provide this service, it helps potential customers find Luxe through search engines.

4. Dynamic House Cleaning

Dynamic House Cleaning is a residential cleaning company with over 45 years of experience serving the Bay Area.

Source: Dynamic House Cleaning 

The website focuses on social proof, with lots of real customer reviews, a link to client testimonials, and an article on the ‘Top 8 Reasons Customers Choose Dynamic.’ Visitors can find a complete list of service areas and a prompt to call if their location isn’t listed. 

That’s ideal for businesses considering expanding their service radius.

Dynamic’s site uses the bright orange color from its branding for CTAs, keeping the rest of the design clean and simple. It also includes an FAQ section (great for SEO), a quote form, and an option to purchase gift cards.

5. Domestic Divas

Domestic Divas is a professional cleaning business from Duferrin County, Canada.

Source: Domestic Divas 

The website uses a minimalist design that reflects its positioning as a luxury cleaning company. Its design and photography also align with this, ensuring that web visitors understand the company’s target audience. 

The ‘Book a Consultation’ CTA and contact information above the fold make navigation seamless for visitors. 

There’s also a customer testimonial section that adds credibility through social proof. The sleek design and user-friendly layout make a strong impression. The website also lists the company’s service areas so users can determine if they’re a good fit.

6. Make It Neat

Make It Neat is a cleaning service in Las Vegas. Its website is a landing page that leads visitors to request a quote.

Source: Make-It-Neat 

The homepage highlights reasons to choose the company and builds trust through stats about past projects, customer count, and team size. The company uses high-quality photos of spotless homes to reinforce its service quality.

At the bottom of the page, visitors find a quote request form that captures key details, including square footage, number of rooms, and specific cleaning tasks. This makes it quick and straightforward for potential customers to get started.

Make It Neat’s website has a strong, professional appearance that is undermined by a few spelling errors in the copy and navigation links that loop back to the homepage.

7. Maid Brigade

Maid Brigade is a residential and commercial cleaning company with locations across the US.

Source: Maid Brigade 

The website is polished and reflects a corporate tone that aligns with the business’s nationwide scale. Light greens and blues are used throughout the site, creating a fresh and clean atmosphere that aligns with the brand.

Navigation is simple with a top menu directing visitors to specific service pages that explain what’s included, available add-ons, and cleaning frequency options.

A standout feature on Maid Brigade’s website is the detailed page explaining the firm’s PUREcleaning® process, outlining its eco-friendly disinfecting system and products. 

The homepage also includes additional links to social media pages, blog posts, and FAQs about Maid Brigade’s methods.

8. Ivy Glove

Ivy Glove is a residential and commercial cleaning company in New Jersey.

Source: Ivy Glove 

The website features a rich, dark green paired with white, black, and pops of blue in photographs, creating a luxurious and sleek aesthetic. The homepage lists service areas above the fold and lets visitors book an in-person or FaceTime estimate.

A standout feature of this website is the before-and-after gallery, which showcases various household areas, including sinks and showers, effectively demonstrating what Ivy Glove’s services cover. The gallery also includes in-progress shots and the team in action, which helps to humanize the brand.

The site includes a breakdown of the firm’s services, FAQs, and customer testimonials. It also has a client portal, but this could have been better executed.

The Ivy Glove website also mentions offering free standard cleaning for cancer patients. This thoughtful initiative shows the company’s commitment to the community.

9. Spotless Clean by Peter

Spotless Clean by Peter is a professional cleaning service operating across multiple locations in New York and Florida.

Source: Spotless Clean by Peter 

The homepage features a dynamic video loop showing the Spotless Clean team at work. Overlaying this video is a contact form where users can select the number of bedrooms and bathrooms they have and input their details to get a free quote.

The website has short service descriptions with CTA buttons that link to dedicated service pages. These pages are detailed, but the text is difficult to read. It would have been better to use higher-contrast colors for the text so that it is easily read. 

Below the fold, visitors can see a scrolling carousel of Google reviews, which helps to build trust through social proof and adds credibility.

This site appears polished, but its homepage is overly content-heavy and could benefit from having more individual pages for improved navigation.

10. Pristine House Cleaning

Pristine House Cleaning is a residential cleaning company based in Maine.

Source: Pristine Cleaning 

This company is partnered with ISSA’s Cleaning for a Reason charity and offers complimentary cleans to cancer patients. The website prominently highlights this commitment in the homepage hero image.

The site uses creative shapes and yellow accents to draw attention while maintaining a clean yet approachable feel. Its focus is on building and establishing trust, and the ‘What Your Neighbors Say’ section mentions the business’s substantial liability insurance, 100% satisfaction guarantee, and plentiful client testimonials.

Visitors can easily navigate the website and service pages, which are split into interior and exterior sections. The booking and cleaning process is broken down into detailed steps, and there is an option to purchase gift certificates.

What features should a cleaning website have?

The best cleaning business websites mentioned in this list share many common features that make them good examples. Here are some of them:

• Contact information: Make it easy for prospects to get in touch with your cleaning business with a visible phone number, email address, or contact form.

• Service locations: List your service areas and creating dedicated service pages helps with local SEO and lets visitors know whether or not you operate in their area.

• About page: Tell website visitors more about your company, humanizing your business, and building credibility. You can use this section to outline your stringent hiring, vetting, and training practices or explain your green cleaning commitments.

• Social proof: Testimonials, reviews, and accreditation badges show visitors that others trust your services and highlight your reputation.

• Clear, uncluttered layout: A simple, well-organized website with strategic use of color helps visitors find what they need quickly while making your business look professional.

• Legible text: Easy-to-read fonts in high-contrast colors ensure your website is accessible to all users and help with engagement.

• High-quality images and before-and-after photos: Clean, professional photos showing the quality of your work help reinforce professionalism. When contrasted with the before photos, they help show prospects the impact of your work.

• Strong CTAs: Straightforward, persuasive calls to action, like ‘Get a Free Estimate’ or ‘Book Now,’ direct visitors to the next step and guide them toward conversion.

• FAQ section: Including commonly asked questions saves you and your customers time, helping them assess whether your business is a good fit for them.

What should commercial cleaning websites have?

Commercial cleaning companies require additional features to attract business clients on their websites. Those features should reflect the cleaning company's ability to meet the high standards and compliance requirements of commercial clients. 

Here are additional key features for commercial cleaning websites:

• Served industries: List the facilities you clean, such as schools, hospitals, industrial, or offices, to show your specializations.

• Custom quote request forms: A form with tailored fields allows prospects to include job complexity, square footage, frequency, and other important information.

• Certifications and compliance: Display relevant credentials, such as Green Seal, OSHA training, and other industry-specific accreditations.

• Detailed service descriptions: Break down services like disinfection, high dusting, floor stripping, and deep cleaning to set clear expectations.

• Case studies: Highlight success stories to provide social proof and show prospective customers how you have helped existing customers. You can also showcase major clients by including client logos on your homepage.

Both residential and commercial cleaning websites should build trustworthiness and credibility. However, commercial cleaning businesses also need to emphasize service scalability and industry-specific experience. Since they target various commercial stakeholders, the content and layout should feel corporate and results-focused.

What should luxury cleaning websites have?

Luxury home cleaning services offer enhanced attention to detail and a high-end customer experience.  

As such, your website should reflect the upscale brand positioning and customer expectations, including features like:

• Discreet service details: Highlight features such as custom cleaning plans tailored to the client’s lifestyle, staff confidentiality agreements, non-intrusive scheduling, and low-profile or unbranded vehicles and crews upon request.

• Elegant design: A minimalist layout with a monochromatic color scheme and stylish, high-end fonts portrays sophistication.

• Concierge-style booking: Offering private consultations and personalized bookings helps provide a luxury experience from the first interaction.

Luxury cleaning business websites should appeal emotionally and prioritize quality, elegance, and privacy over price.

How to improve a cleaning business website

Improving a cleaning business website is about building trust, encouraging inquiries, and creating a seamless user experience. An optimized site helps convert visitors into customers and supports long-term business growth.

To improve your cleaning business website, you can simplify navigation, make it easier for prospects to contact you, optimize for search engines, and more.

Here are some ways you can upgrade your website:

• Make navigation easy: Menus should be intuitive and straightforward, allowing visitors to easily find your service list, pricing, and contact details.

• Consider SEO: Use local search terms and keywords related to your service offering and service area, such as ‘Austin cleaning company’ and ‘spring cleaning,’ to increase search engine visibility.

• Make your website mobile-friendly: Responsive design is crucial, as many users browse from their phones, so your site should work on all screen sizes.

• Have a way to capture leads: Use forms to collect visitor information, such as a booking form or a quote request form. Then, you can use Aspire’s CRM to manage leads effectively, track conversations, organize follow-ups, and convert inquiries into booked jobs.

• Include clear CTAs: A call-to-action informs visitors of the next step you want them to take. A prominent button saying ‘Book Now’ or ‘Get an Instant Estimate’ encourages action. Then, Aspire’s estimating tool allows you to quickly generate accurate quotes that help you provide a smooth customer experience and win more business.

• Have clear messaging: Clearly explain what you offer, whom you serve, and why prospects should trust you.

• Include reviews and testimonials: Social proof boosts credibility, showcases your reputation, and helps build confidence in your service.

• Be specific about which locations you serve: Creating pages for your service locations helps prospects confirm they fall under your service radius and improves SEO.

• Make it easy for visitors to contact you: Include your contact details prominently or make them easy to find.

• Consider your website’s speed: A slow site frustrates users, hurts rankings, and even costs you business if prospects leave before the site loads. Optimize your images, avoid unnecessary scripts or plugins, and ensure animations and effects are properly optimized.

Which website builder is the best for cleaning businesses?

There’s no best website builder for a cleaning business. Choosing a website builder depends on your design needs, technical skills, and budget.

Some of the most popular website builders are: 

• WordPress 

• Wix 

• Squarespace 

• Weebly 

• Webflow  

When choosing a builder, consider mobile responsiveness, built-in SEO tools, ease of use, and technical requirements.

If website design isn't for you, using website templates, hiring a developer, or a web design agency can help you create a polished, professional website without having to get into the technical details.

A well-designed cleaning service website is a vital tool for attracting clients, raising brand awareness, building trust and credibility, and promoting business growth.  

Aspire helps cleaning contractors streamline every business operation from estimating to scheduling, managing customer relations, and invoicing, all on one platform.

Book a free demo today and see how Aspire can support your business.