Episode Overview
When Tiffany Martin Peters entered into the family business in 2014, the company was running well but was stagnant. At the time the general feeling was “if it ain’t broke don’t fix it.”
Today, Martin Peters is president of North by Northwest Lawns in Austin, Texas.
She proudly notes that everything she originally learned about the family landscaping company came from her dad.
While business was steady, it was also in need of upgrades.
“If you're not improving your processes with the times, you’ll stay stagnant,” Martin Peters says. “Even just with technology, you're gonna be left behind in the dust because everybody else is keeping up with the times.”
Making changes, especially in a tight-knit family business, is not for the faint of heart, she says. There was give and take.
“My dad once said that being offended is a choice,” Martin Peters says. “It’s about [acknowledging] my lack of knowledge and not taking [criticism] personally.”
The company went all in with Aspire Software, a sister software solution to ServiceTitan. There was a learning curve, but she says North by Northwest is now out of the weeds and has tech processes working smoothly.
Martin Peters was hands on during the onboarding so she could gain full knowledge of the software.
“It was very important for me to be a part of the implementation,” she says. “So that I could fully understand and wrap my head around it so that I could delegate it to other people.”
Tiffany Martin Peters recently joined ServiceTitan’s Amanda Salvatore on the “Toolbox for the Trades” podcast, which included Martin Peters’s thoughts on:
[5:33] Transitioning the office from old-school paper to modern processes
[8:26] Navigating family dynamics while implementing new procedures
[13:56] Adopting new software during the peak seasonal months
[16:01] Creating project timelines
26:48] How instant data helped project job costing
To hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, Google, or anywhere you get podcasts.
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