Long-term success in landscaping demands consistently acquiring new clients, which means differentiating your business and giving potential customers clear reasons to work with you.

How do you make an excellent first impression with potential customers? Present detailed, professional work proposals that highlight your company's expertise and show potential clients the expected results.

Traditional work proposals with pages of text and minimal visuals are outdated. 

Nowadays, clients expect easy-to-understand documents featuring precise details and eye-catching visuals.

PropertlyIntel makes it easy to create outstanding proposals that wow potential customers and increase win rates. This intuitive platform features smart automations and integrated tools that enable managers to develop personalized proposals that win clients.

Follow this guide to make the most of PropertyIntel's features and ensure that your proposals include the essential elements that encourage clients to accept.

#1. Introduce your brand with a cover letter

Set your proposal apart from the competition immediately with a customized cover letter. This extra detail reassures potential clients that your company understands the scope of their project and will personalize services to their property and needs. 

The ideal cover letter for a landscaping proposal strikes a warm, professional tone and includes details specific to each client, making a strong first impression and setting the stage for the work proposal.

Save time with PropertyIntel

Creating a personalized cover letter for every proposal sounds time-consuming, but it's easy with PropertyIntel. This platform allows users to create standardized introductory content that goes in every cover letter.

Then, just update the specifics for each potential customer. Automating cover letter creation saves time and effort without limiting your proposals to generic cover letters.

#2. Create detailed bids for landscaping jobs

Customers want to know precisely what they're paying for when they hire a landscaping company. Whether you are bidding for maintenance jobs or design-build jobs, it's crucial to give potential customers all the information they need to accept your proposal as soon as possible.

Eliminate errors

Traditional measuring and job costing techniques are prone to human errors, which slow down work and impact profitability. PropertyIntel helps reduce mistakes and inconsistencies by automating data flow from the initial measurements to the final bid presentation. 

Integrating PropertyIntel with Aspire’s end-to-end business management platform provides access to historical data for individual customers and job sites. Leveraging this information allows you to understand the scope of work better while increasing the efficiency and profitability of new proposals.

Provide clear, accurate cost details

It's crucial to give potential clients comprehensive bids with reliable information about the cost and scope of work. PropertyIntel simplifies this process by automatically adding key details and accurate measurement details.

Hand-measuring techniques are slow and require a physical presence at a potential job site. They are also prone to errors that significantly impact a project's completion time and material costs. 

→ PropertyIntel provides better measurement data in less time. 

Users can access high-quality, leaf-off aerial imagery and precision measuring tools, which allow them to collect property dimensions without time-consuming site visits.

The platform automatically generates line items—with or without associated costs—as contractors make measurements. The provided virtual takeoff summaries help users avoid material and cost errors.

Integrating PropertyIntel with the Aspire platform provides even more value. Aspire users get access to Kits and Catalog Items to use in proposals.

Completing measurements within Kits and Catalogs automatically generates material amounts and prices. This feature saves time and reduces material and cost inaccuracies that impact project timing and profitability.

#3. Include an eye-catching property site map

A compelling, professional proposal includes beautiful visuals that showcase the project's expected outcome. 

Benefits of a visual site map

Including a visual site map in your landscaping proposal is beneficial for you and your potential clients:

• Keeps everyone aligned on the scope and specifics of the project

• Manages client expectations

• Ensures accountability between both parties for the services provided

• Improves customer satisfaction and retention

PropertyIntel offers several tools to help you create detailed, accurate site maps.

Create an interactive site map with PropertyIntel

Use these features to create rich site maps for your proposals:

• Leaf-off aerial imagery

• Accurate property measurements

• Historical customer/job site data (with Aspire integration)

• A library of plant and material images

• Color-coded project details

Once all the visual elements are added, send the proposal to the potential client and include a non-editable link to the interactive site map. Giving everyone access to the same visuals improves communication and eliminates costly, time-consuming misunderstandings.

#4. Add comprehensive terms and conditions

No proposal is complete without clear, comprehensive terms and conditions. Including these details in the proposal helps mitigate risk and maintain positive communications between the landscaping company and its clients.

Here are some other crucial benefits of including terms and conditions in your proposals:

• Legal protection

• Clear payment expectations

• Transparency with clients

• Professionalism

• Compliance with local regulations

PropertyIntel simplifies the process of adding terms and conditions to landscaping proposals.

Save time with customizable templates

With PropertyIntel, it's easy to create and store comprehensive terms and conditions templates. When it's time to send a proposal, update any sections requiring project-specific customizations and provide the final draft to your potential client.

#5. Finish with a contract and a signature block

The faster a customer adopts and signs your proposal, the sooner your team starts work and completes the project. Including the contract and signature block in the proposal simplifies the bidding process and encourages potential clients to accept the terms of the project.

Signing and returning physical documents is time-consuming and inefficient. PropertyIntel supports electronic signatures and integrates with Aspire to streamline the entire process from start to finish.

Send better proposals and win more contracts with PropertyIntel

A winning landscaping proposal includes five key elements:

1. A customized, on-brand cover letter

2. Detailed bid information on materials and pricing

3. A visual, interactive site map

4. Comprehensive terms and conditions

5. A contract and e-signature block

PropertyIntel makes it easy to create winning bids faster by simplifying measurements and automatically generating takeoffs. Landscaping companies can create interactive visual site maps showing potential clients what to expect from their services, improving close rates and providing personalized service that drives profitability.

Integrating PropertyIntel with Aspire provides even more functionality and enables you to serve your customers better throughout every project. 

Sign up for a free trial and experience the difference in creating and sending top-notch proposals with PropertyIntel.