Laura Frieden is a results-focused marketing and communications leader with more than 15 years of experience shaping brand strategy, go-to-market messaging, and integrated campaigns across SaaS, startups, and founder-led businesses.

As Senior Marketing & Communications Manager at Inova Payroll, Laura leads cross-channel marketing strategy spanning content, partnerships, webinars, and integrated campaigns for a national payroll, HR, and benefits platform supporting more than 5,500 clients. Her work centers on helping partners and customers understand not just what the technology does, but how it fits into day-to-day operations.

Laura’s career spans corporate SaaS, early-stage startups, and entrepreneurship, including founding Tampa’s first membership-based dog daycare. This diverse background gives her a unique perspective on growth, adaptability, and building trust through clear, relatable communication.

Janet is a highly accomplished payroll professional with 30 years of experience across payroll operations, systems, and client support. For the past 17 years, she has been a key contributor at IPS and Inova Payroll (now UKG), where she has played an integral role in helping organizations navigate the complexities of payroll technology and compliance.

In her current role at UKG, Janet serves as a Senior Implementation Manager, supporting the company’s expanding ecosystem of Independent Software Vendor (ISV) and integration partners. She works closely with internal implementation and support teams, as well as external partners, to ensure seamless integrations that enhance data accuracy, operational efficiency, and client satisfaction.

Janet brings deep institutional knowledge and a practical, client-focused perspective to every engagement. Her extensive hands-on experience allows her to anticipate challenges, translate technical concepts into clear guidance, and help clients maximize the value of integrated payroll solutions.