Aspire Software Research Reveals Top Business Challenges and Goals for Commercial Cleaning Businesses in 2024

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PublishedOctober 17, 2023

Aspire Software Research Reveals Top Business Challenges and Goals for Commercial Cleaning Businesses in 2024

CHESTERFIELD, Missouri – October 17, 2023 Aspire Software, a ServiceTitan company and leading software provider for field service contractors, released its first commercial cleaning report, providing insight into the challenges and opportunities facing contractors across the commercial cleaning industry. These results highlight survey responses from more than 1,000 commercial cleaning contractors nationwide.

“As an industry in expansion, many janitorial and commercial cleaning services are experiencing rapid growth, along with the challenges that come with building a business in a fluctuating financial landscape,” said Mark Tipton, CEO of Aspire Software. “In today’s environment, businesses must keep their fingers on the pulse of market conditions to stay ahead of the competition. We are continuously committed to ushering this industry forward, helping to guide our customers with new technologies, services, and resources to build thriving businesses.”

Customer satisfaction and employee retention remain core focus areas

Staffing is identified by 61% of contractors as a significant risk to achieving growth goals in 2024. With an ongoing skilled labor shortage affecting many subsets of the trades industry, recruitment and retention are top of mind for commercial cleaning contractors this year. 54% of survey respondents indicate hiring and employee retention as a primary goal, and 24% see it as a key investment area. Offering competitive salaries can help companies win the talent war against their competitors, which may be why 86% of businesses surveyed plan to raise wages this year.

Increasing revenue and enhancing customer satisfaction are also top priorities for commercial cleaning companies in 2024, and the majority (56%) see customer retention as a potential challenge in reaching their goals this year. For those surveyed, repeat business generates the most significant source of revenue (37%), while recurring/maintenance services comprise the most work (55%). Customer acquisition remains an essential objective for almost half of the businesses surveyed (49%). 

Software eases supply chain burdens

Supply chain issues across the industry have caused delays and price increases affecting business operations. However, survey results indicate lead times may be plateauing or experiencing improvements. Nearly half of the contractors surveyed report stagnant lead times (49%) or improved lead times by one or more weeks (46%). Still, commercial cleaning businesses of all sizes struggle to obtain vehicles (63%) and equipment (54%). More than half of respondents report price increases on materials and equipment by over 5%, and about a third report over a 10% increase. 

Many commercial cleaning contractors use business management software to ease the burden of supply chain delays and rising costs by carefully tracking business health and workflow efficiency. Most respondents (62%) have enjoyed efficiencies and enhanced capabilities while using business management software. Those surveyed report leveraging software for various business functions, including invoicing (59%), scheduling (55%), accounting (54%), payment processing (53%), and business management (40%). 

“As a full-service commercial facilities maintenance provider, we need an all-in-one technology solution that allows us to track every aspect of our business clearly,” said Dana Shaw, Operational Strategy at Property Works. “Aspire’s robust software suite gives our team the visibility we need to track sales, operations, and logistics, all in one place and in real time. Aspire provides the crucial insight we need daily from payroll, purchasing, invoicing, cash flow, and more.”

Tech adoption and digital transformation strengthen margins 

Staying at the edge of innovation and digital transformation is important to 70% of commercial cleaning contractors, and about half (46%) expect emerging technologies like robotics to revolutionize the industry in the coming years. Other emerging technologies contractors are betting on include business information modeling (27%), wearables (16%), data analytics (9%), and artificial intelligence (7%). 

Technology can enable contractors to better integrate workflows and manage the entire business more effectively, giving them more time to focus on long-term strategies to reach 2024 goals. Most contractors surveyed (92%) currently use business applications, and 28% plan to invest in new software or technology in 2024.

“Unlike past experiences with various software tools that often left us grappling with synchronization issues, Aspire has effectively streamlined our operations, said John Salido, Janitorial & Day Porter Service Line Expert at CAM Property Services. Now, we can precisely monitor our business progress and uncover valuable opportunities for growth and improvement. It's not just about raising our bottom line; it's about having the clarity and control we need to elevate our services and thrive."

Download Aspire Software's Commercial Cleaning Service Report here to view the full findings and key takeaways. 

About the research

The survey was conducted on behalf of Aspire Software by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling more than 1,000 commercial cleaning contractors nationwide representing a variety of geographical regions, business growth stages, and revenue levels. For the purposes of this survey, a “commercial cleaning contractor” is defined as any business generating more than $1 million in sales revenue. This research is for informational purposes only, and Aspire Software provides no assurances (express or implied) with respect to the accuracy of the survey data. 

About Aspire Software

Aspire Software, a ServiceTitan company, offers business management software for landscape, commercial cleaning, snow & ice, and construction companies. Aspire's cloud-based SaaS solution helps field service companies manage, create, and execute against their business opportunities and challenges. Aspire helps contractors change the way they manage their business to enable them to provide better service, improve margins, and increase productivity. Aspire is based in Chesterfield, MO. For more information, please visit

Press Contact: Aspire Software

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