Janitorial Business Growth Trends Report 2023


Table of Contents

Professional cleaning is a lucrative business in today’s age. Since the pandemic boom, professional cleaning services have increased throughout several market types. Whether you’re an established janitorial business or on the rise during this new surge of demand for hygienic services, it’s important to understand which industry trends are leading your market.

What is a trends report?  

A market research report on cleaning industry trends compiles an analysis of growing strategies, services, and business opportunities. It identifies patterns so readers can learn about the most relevant data points, seeing what’s gaining traction vs. what’s losing traction. 

Ultimately, it paints a picture of what’s happening in the industry. Readers of the report can keep up with their competition, discover new ideas for growing their market share, and ensure their practices aren’t too outdated.

Aspire’s Janitorial Trends Report

At Aspire, we’re always monitoring the industry to ensure our business management partners across North America have the tools they need to stay ahead of the competition. Our report has collective data points from several sectors of the janitorial services industry, including market research in:

  • Residential cleaning

  • Cleaning supplies and costs

  • Specialized cleaning services

The report goes over which trends are the most important for business owners to monitor to maintain steady growth, even if it means going beyond the maintenance of office buildings. It also provides insights into strategies to tap into new markets or service trends. 

We’ve included a small snippet of the report below, so keep reading to learn what to expect from the download. If you’d like to get straight to the full report, fill out the form to get a free copy sent to your inbox.

The residential market opportunity 

While the commercial cleaning services industry is experiencing growth at record numbers, it’s hard to ignore the opportunity the residential market presents. Many residents have an increased concern about the hygiene needs of their homes. 

→ The value of the residential market and its trending growth is estimated to reach roughly 46.9 billion U.S. dollars by 2026.

In 2018, the global home cleaning services market was valued at 31.45 billion U.S. dollars. That value rose to 31.99 billion in 2019, resulting in a slim CAGR of just under 2%. 

In 2020, that market value skyrocketed to over 34 billion, creating a growth rate increase of 8%. That trend continued in 2021 with a 9% in growth to market value for U.S. house cleaners. 

→ Since the pandemic, the yearly growth rate for residential cleaning services has hovered around 6%.

With a crowded market in the commercial cleaning industry, expanding into the residential sector is becoming a more viable option every year. The need is there. The likelihood of success is even greater for an established commercial cleaner able to meet the wide range of services residential customers want (and are willing to pay for).

Demand vs supply trends 

With so many residential customers concerned about their hygiene needs, it only makes sense that the demand for cleaning supplies has skyrocketed. 

→ The global market for household cleaning products is projected to grow to $334.16 billion in 2029

In 2021, the market’s value was just 235.76 billion, rising 5% in 2022. That sharp incline in revenue growth is a trend that could see the momentum continue in the forecast period for 2023 and beyond. This demand is a promising trend for those hoping to tap into residential markets for growth, but it doesn’t reflect the full weight of an increasing challenge. 

The market size, measured by revenue, of the Janitorial Equipment Supply Wholesaling industry is predicted to decline -0.4% in 2023. This is due to an unfortunate rise in the overall costs of supplies. 

In response, many professional cleaning companies have sought alternative options, focusing on green products emphasizing sustainability rather than quantity.

→ The green cleaning supply market is becoming increasingly relevant over the past five years, with many juggernaut suppliers expanding their products into the sector. 

Getting in on this market early is a great opportunity, especially for residential cleaners whose customers are environmentally conscientious and want their homes sanitized with green cleaning supplies. 

Niche service markets

When trying to expand your offering or stand out in a competitive landscape, it’s important to study industry statistics to understand which services garner the most attention. 

Back in 2013, a survey was conducted with consumers about their top priorities during spring cleaning.

The top tasks in the house cleaning services industry were listed as:

  • Window cleaning (80%)

  • Cleaning around furniture (80%)

  • Cleaning appliances (72%)

  • Floor care and vacuuming (70%)

  • Washing linens (64%)

  • Washing curtains (59%)

  • Upholstery (55%)

  • Cleaning the garage (44%)

  • Cleaning the basement (28%)

These cleaning tasks represent many of the services that facility-management-focused commercial cleaning companies offer.

With increased awareness of hygiene post-COVID-19 and a growing concern over proper disinfectant cleaning systems, many residential customers have sought professional service providers for these needs. 

In the past five years, specialty cleaning services for both commercial and residential buildings are experiencing high-demand market growth, including: 

  • Pressure washing

  • Carpet cleaning

  • Restoration cleaning

  • Chimney cleaning

  • Exterior cleaning

On average, the combined growth of these industries has resulted in a 25% growth rate over the past five years. 

While the Exterior Cleaning Market stands out as one of the largest, with industry revenue at $11.9 billion, pressure washing has experienced the fastest growth over the past five years, with an average 60% growth rate

Even though some cleaning service market sizes dipped in 2020, likely due to the overall decline in the economy that year, every market returned to a growth uptick post-pandemic era, with an upward market trend in the coming years. 

Adjusting your business plan to specialize in a niche market segment is a promising strategy for standing out. It also creates an easy revenue flow which is especially valuable during slow-down seasons when customers aren’t looking for maintenance or deep cleaning services.

Tapping into cleaning industry trends in the residential market

With the right management software, key commercial building cleaning industry players can tap into any of these growth opportunities. Whether you’re an established janitorial business or a small business new to professional cleaning, there are viable strategies for becoming a hyper-growth property management business in 2023.

If you’re looking for new growth opportunities for your commercial cleaning business, fill out the form to tell us about your company and get instant access to our full whitepaper on Janitorial Growth Opportunities in 2023.


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