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In 2013, we started Aspire to solve the challenges we faced in decades of working in the green industry. Eight years later, we’re proud to serve more than 50,000 users in 1,100 locations who collectively perform roughly $4 billion in annualized transactions across landscaping, snow and ice, and construction.

Today, we’re excited to share that we’ve signed a definitive agreement to be acquired by ServiceTitan, the leading software provider for home and commercial service businesses. By joining forces with ServiceTitan, we will dramatically accelerate our ability to make our customers successful and revolutionize the landscaping industry.

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Like Aspire, ServiceTitan was born in the trades. Growing up, co-founders Ara Mahdessian and Vahe Kuyozan saw first-hand how difficult it was for their fathers to manage their contracting businesses. They started ServiceTitan to help hardworking contractors, like their fathers, reach the level of success they deserve.

“From the first time we heard the founding story from Ara and Vahe, we knew there was something special there,” said Aspire CEO Mark Tipton. “We share a similar mission to improve the lives of contractors and provide the software they need to run a successful business and get back their peace of mind.

“We’re here to make customers successful above all else. ServiceTitan has an amazing track record building the most successful software business in the trades—we’re excited to learn from their experience as we scale Aspire.”

With the investment and support of ServiceTitan, we will meaningfully accelerate growth and product development to better serve our customers. This year, we’ll be more than doubling our engineering team to accelerate the pace of continuous technology releases. Over time, we’ll be able to offer Aspire customers access to some of ServiceTitan’s most valuable Pro Products to fuel growth.

While we won’t be integrating the technology at this time, our teams will be deeply integrated. ServiceTitan has an amazing track record building the most successful business in the trades, and we will benefit tremendously from their team’s knowledge and experience as we scale Aspire. We will also be accelerating the pace of hiring as we continue to build a world-class team in St. Louis.

Ara Mahdessian, CEO of ServiceTitan, said, “While we started in plumbing, HVAC, and electrical, our mission from day one has been to help hardworking contractors reach the level of success they deserve. As we’ve grown, we’ve looked for like-minded partners in the trades to help us achieve this mission at scale.

“We evaluated the entire landscaping industry, looking for technology companies that shared a similar vision and DNA. There was one player that really stood out from the rest — and that was Aspire.”


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