Episode Overview

Site Landscape Development CFO Andrew Craft has proved that process improvement is a growth engine for companies in the landscaping and commercial cleaning trade industry.

Craft is the second guest of “Toolbox for the Trades” new co-host Amanda Salvatore.

Powering Site Landscape Development’s tremendous growth is Aspire Software, a sister software solution to ServiceTitan.

Dallas-Fort Worth-based Site Landscape Development adopted Aspire and, by investing in an efficient system, doubled revenue. 

“ We needed a platform to give us the ability to grow, and for us, that was Aspire,” Craft says. “We were at $20 million in revenue. Now, we're just over $40 million this year.”

Craft demonstrated that tech-forward thinking and financial discipline can lead to more than just time savings. But it did lead to a quandary during hiring. Some applicants wondered if the human element was still needed. 

“We would get the question, ‘If you're gonna automate the AP process, why are you hiring -- is this a temporary position?’” he says. “No way. [automation] leaves time for the higher-value stuff.”

With automation, data and scalable tools in place, Craft has even bigger plans, like $100 million in annual revenue within the next five years. Serious growth, for sure.

“ The big advantage of Aspire is having everything in one place,” he says. “[Having] a CRM, just for starters, is super important as you grow to have all your data in one place.” 

Andrew Craft recently joined ServiceTitan’s Amanda Salvatore on the “Toolbox for the Trades” podcast, which included Craft’s thoughts on:

• [1:49] Why process improvements are critical for scaling your small business

• [6:21] How a CRM and EOS implementations helped Site double its revenue

• [15:31] Advice to small-business owners trying to jump their scaling hurdles

• [32:17] Projecting the future after efficiency improvements.

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