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Who We Are

In 2013 we began building the best business software for landscape and snow companies. Since then, Aspire Software has grown from a concept (a cloud-based software system for landscape contractors that is easy to use and robustly trained and supported) to a company with a long list of clients who trust Aspire to run their business.

Aspire combines the latest IT technology with an exceptional deployment, training and support experience. We’re focused on maximizing employee productivity while providing you with the processes, tools and information to drive down your job costs and drive up your revenue growth. And the best part? Industry best practices come standard.


What's the story behind Aspire? 

If you love what you do, it isn’t really work, is it?  We started this company because we both love the industry – especially the people – and because we believed we could deliver a great software system. About 10 years ago, Kevin Kehoe, Green and Snow industry consultant, and Mark Tipton, co-founder of The Integra Group, met as a result of a phone call from Kevin. Kevin wanted to know how Mark’s software worked. Mark’s software, a custom solution for a single landscape contractor, was a business management software for landscape and snow contractors.

Two like-minded individuals saw an opportunity

After that call, Kevin and Mark would occasionally run into each other and trade ideas. During those years, Mark’s business grew to serve almost 100 contractors. Though that software was one of the best systems available at the time, his clients struggled to use it as it was designed. As Mark and Kevin talked more about this, two needs and one idea emerged. The first need was a system that was easier to use. Too many contractors weren’t using software to its full potential – in fact, far from it. They were using spreadsheets and people to do the work the software they already owned was designed to do. The second need was mobility. Most contractors relied on paper and office-based desktop systems. At the same time, cloud and mobile technology in the form of smart devices and applications were becoming mainstream, affordable and available to people in the field. 

In 2013, this resulted in the one idea: Why not address both these needs with Mark’s current software and upgrade it to a true cloud mobile platform while investing in a full customer service program? This was an idea Mark had been considering for some time. What could be simpler? Invest and upgrade to meet the needs of landscape companies. Mark’s business partners at the time did not share the same vision. As a result, they made the decision to part ways.

What emerged was The Aspire Software Company and a plan to deliver a comprehensive service model, combined with a fully integrated mobile application designed uniquely for landscape maintenance, snow and construction contractors. This, however, required a significant capital investment – more than Kevin and Mark alone could shoulder. Thus, the SAT (Seat at the Table) group was born. The Aspire SAT is the original group of advisers, investors and customers who put their money, ideas and belief into building Aspire Version 1.0.

Our Investment

Our Story_Web


Building Version 1.0 of any software is no small task, but it is relatively less expensive when compared to building the service model and team to install it, support it and keep it ahead of the technology curve. And keeping ahead of the technology change curve is essential as software today ages quickly. It’s no exaggeration to say that new versions of a software need to be delivered several times every year, not once every several years. This requires a constant re-investment in the product, the service model, and a team of dedicated professionals. This is an essential commitment by a software vendor for any contractor because employing the software you purchased – as designed – provides the maximum financial return.

90% of a software company’s expenses are for people – sales, deployment, service, design, and systems management professionals. Starting in 2014, this is the investment Kevin and Mark made, and what the Aspire team is still doing today – re-investing in the client’s experience. This commitment addresses the original needs: achieving full software utilization and benefits of cloud and mobile technology.

Today, The Aspire Software Company is bigger than Kevin and Mark. It is a growing team of professionals dedicated to delivering the vision every day for every client

Your Investment

Delivering a great experience for your customers requires real-time and accurate information. That is where software makes the difference. And how much should be invested to make this happen? All cloud-based, integrated, mobile business management software is properly priced as a monthly subscription – either based on a percentage of revenue or the number of users. Aspire chose to price using the percentage-of-revenue model. This pricing model is best for the client because it provides level and predictable billing, is sufficient to pay for the broad range of software services required by the contractor, and eliminates the feeling of being “nickeled and dimed” as the business grows.

This pricing model is essential for the software company because it provides the capital and flexibility to invest in the talent and resources to deliver new versions and expanded services like education, training, business intelligence and connections to other operating platforms. In other words, the subscription model is a partnership model based on mutual re-investment.

When investing in business management software – if done correctly – you are making a lifetime purchase. So, there are two things to consider: (1) Do you really want to assume the risk and opportunity cost associated with lowest price, and (2) Do you have the information to make an apples-to-apples comparison of the options to ensure you are paying the right price?

How Much Will You Save Over Time

 As it is with any purchase, but especially with a software, you won’t get what you don’t pay for.

When it comes to setting a price, market leaders:

1. Any important purchase - a  home or vehicle, for example – requires re-investment to maintain performance and value. Whether you are in software or the landscape business, there are only a few ways to price a product: low price, mid price or high price. Aspire did not elect any of these per se. Instead, we choose to price in a way that allows us to deliver a long-term experience grounded in service, quality, technological superiority and the capability to grow with you. The end result is full utilization of the software without the worry of having to purchase and replace the system in a few years.

2. When it comes to setting a price, market leaders - like you in your business – must address relative pricing (lower versus higher). Relative price is a way to differentiate as well as a reflection of the cost of doing business in a certain way. Market leaders who provide long-term value also make long-term investments on the client’s experience and must choose the relatively higher price strategy. This is how it was with 90% of the landscape and snow clients for which Kevin worked as a consultant. They were priced higher and had to address lower-priced competition to demonstrate that the lower-priced option is not necessarily the benchmark for the right price.

Your Story

If your story is like our story – loving the industry and its people and choosing to start a business with the idea of delivering a great customer experience and a return on your customer’s investment – then you understand the right software partner can help you achieve your vision. That’s what we did: We made the investment knowing that there are rarely any shortcuts to success, and we are showing up every day and working hard to make it happen.  Now that may not be a Hollywood script, but in our way of thinking persistence and commitment are timeless virtues that can make any story compelling and great.





The People Behind the Aspire Product Make All The Difference to Your Success

Many contractors use only a small percentage of the features and functions of their software, either because it was set up incorrectly or because they received too little training. This is not an issue when you choose Aspire as your software partner

Our people are Developers – the experts who write the code and make the software better every day.  Our people are Account Managers – the consultants who set you up and train the software.  Our people are Care Reps – the technicians who answer your calls and solve your problems. 

Our team’s mission: (1) deliver a management system that makes you a better business leader, and (2) provide a customer service experience second to none, something increasingly rare in the software business.     


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Meet the Team

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Careers at Aspire


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With over 200 combined years of experience in these industries, Aspire has become the leader in production software for contractors.

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Our Customers

Here are some all-stars we've worked with over the years:

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Al's Complete Lawn Care

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DeSantis Landscapes

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Bemus Landscape Inc

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Community Green Landscape Group

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Heaviland Landscape Management

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Property Works

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Rossen Landscape

Rossen Landscape

What People Are Saying

Aspire has affected our company on so many levels that it would take pages to explain all of the great things that Aspire has done for us. However, to highlight a couple of the key things that we love about Aspire would be the capability and functionality to access our system and run our company from virtually any device and from any location where we have a wifi or cellular signal. This alone has created so many efficiencies and processes that allow us to operate within almost any time constraint or requirement; with accuracy.

Alan Sweeney

President at Al’s Complete Lawn Care

Thanks again for leading us through a productive couple of days.  It’s always a good sign when the team comes out of all day meetings motivated to immediately get to work on the new tricks and skills we’ve learned!  On behalf of our team, I want to reiterate what a pleasure it has been to work with you, Kathy and the rest of the Aspire implementation team.  Having been through other software implementations I can say, without comparison, this has been the smoothest and most engaging process. Thanks to you and your team, we are excited to grow with Aspire over the coming months and years.


Ted Ventre

President at Hively Landscapes

Aspire has improved our business with its usability … it’s increased our productivity greatly. We used to use another software for our business management, but it was too complex and not intuitive to use at all. Aspire provided the ease of use and quick, accurate information access we needed to grow. We can see all aspects of our company in one place, now. Aspire has improved our business with its usability – our account managers can whip up sales opportunities for clients almost instantly. It’s increased our productivity greatly.


Ken DeSantis

Owner at Desantis Landscape

Aspire helped us streamline our business processes…

Aspire has shone a much-needed light into some of the dark corners of our business. It provides easy access to information and eliminates many small inefficiencies that add up to significant dollars.


John Parry

President at Bemus Landscape Inc

LandCare is so impressed to see how quickly your team moves to drive perpetual improvement of the Aspire system. Not only is the current Aspire software a great tool for our business today, it continues to get even better at a rapid rate. We couldn’t ask for more in a partner. I’m glad we’ve been able to move these capabilities so deeply into our business through the course of 2016 and look forward to using Aspire as the backbone of our operational processes in the years to come.

Thank you for helping LandCare leapfrog our technology capabilities to the top of the marketplace!


Mike Bogan

CEO at Landcare

Just wanted to check in and say I am really pleased with Aspire. It is better than I expected and I expected a lot! I am still learning to work out the overhead recover and mark ups but so far so good.


Danny Miligan

President at Strathmore

Dana Shaw (Account Manager) and the entire Aspire Team masterfully navigated Rossen Landscape and our power user team through an extremely successful Aspire implementation.  Don’t get me wrong, it was not perfect nor did we expect it to be.  However, Dana and the Aspire Team faced and managed the missteps (both on Aspire’s side and ours) with professionalism and effectiveness, which is all we could ask for.  I know y’all made a last-minute change in our account manager, and I’m not sure who we would have gotten, but I’m assuming this change was a great call for all.  Graduating to AspireCare was bittersweet for all of us.  Dana brought an appropriate mix of relatable fun and regimented focus to our calls, which I greatly appreciated.  Thanks.

Jason H. Navon

Integrator at Rossen Landscape

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