Live Webinar

From Skepticism to Success: Embracing Change in Your Landscaping Business

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August 28 @ 11:00 AM PST

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What you'll learn

  • Making the Case for Change: Learn how to best identify opportunities for change, as well as assessing whether new processes and tech will truly add value to your business.
  • Getting Everyone on Board: Get practical tips for setting clear internal expectations while inspiring your team and creating momentum needed to start—and finish—strong.
  • Ensuring Your Investment Pays Off: Discover how to best implement tech innovations like robotic mowers and business management software to boost your bottom line.
  • Becoming a Champion of Change: Find out how to build a company culture that sees innovation and change as an opportunity, not a roadblock.

Ever feel like the landscape world is constantly shifting under your feet? That’s because it is, which is why embracing change isn't just a good idea anymore—it's essential for keeping your business growing and profitable. 

Join Aspire’s Jon Gohl, Marty Grunder of The Grow Group, and a panel of your industry peers for this enlightening webinar, "From Skepticism to Success: Embracing Change in Your Landscaping Business,” as they explore how leading companies successfully assess, implement, and maximize the impact of new processes and innovative technology—from robotic mowers to advanced business management software.

Learn how to set clear internal expectations, ensure key stakeholders are invested in the process, and successfully manage change to achieve stronger business outcomes. Discover how to cultivate the right internal mindset to ensure your company's approach to change directly contributes to a stronger bottom line.

All registrants will receive a follow-up email with a link to the recording and any relevant resources after the live event.

Meet your speakers

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Jon Gohl

Jon Gohl, Director of Customer Experience at Aspire Software  joined the company in its infancy 10 years ago and has helped hundreds of clients adopt new software, embrace change, and leverage defined processes and procedures to maximize the efficiency of their united output. In his current role, Jon leads Aspire’s strategic advocacy efforts, including Aspire in Universities, providing software to complement industry-specific degree programs, and Aspire Ambassadors, engaging with and leveraging relationships with our customer champions.

Jon is a member of NALP’s Foundation Board and serves on the NALP Government Affairs Committee to protect and secure the Green Industry's best interests. He is also proud to be a board member of Groundwork San Diego-Chollas Creek, working at the intersection of social, environmental, and climate justice to deliver education, green infrastructure, and climate safe neighborhoods. Outside of his professional life, Jon is an air-cooled Volkswagen enthusiast who enjoys cooking and spending time with his wife.

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Marty Grunder

Marty Grunder is Founder & CEO of Grunder Landscaping Co. and The Grow Group. An unusual combination of full-time landscape pro and leading executive coach, he is uniquely positioned to deliver real-world, real-time guidance for growing businesses of all types and sizes. 

Marty’s landscaping company has won more than 50 local and national awards in its 40+ years in business, and he himself has been named the entrepreneur of the year by both Ernst & Young and the US Small Business Administration. He was inducted into the Dayton Business Hall of Fame in 2021. In his role at The Grow Group, he travels the country motivating landscaping companies of all sizes to achieve success.

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