Beyond the Data: Insights from the 2026 Landscape Industry Report

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Beyond the Data: Insights from the 2026 Landscape Industry Report

November 18 @ 11:00 AM PST

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Guest Speakers

Jon Gohl

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What you'll learn

Industry Outlook: Understand key findings and perceptions for 2026, including growth opportunities, potential risks, and essential business goals
Expert Perspectives: Hear firsthand from industry leaders about their experiences, challenges, and insights on navigating the evolving landscape industry.
Strategic Adaptability: Hear how companies are adapting to an uncertain economy by focusing on what they can control, such as operational efficiency and customer retention.
Technology's Impact: Learn how new technologies can provide a competitive edge and drive profitability—from artificial intelligence to autonomous equipment, and more.

Join Jon Gohl, Director of Customer Experience at Aspire, and a panel of industry experts for an essential discussion of their reactions and perspectives to findings from the 2026 Commercial Landscape Industry Report. This impactful report, based on a survey* of over 1,000 commercial landscaping professionals, provides a comprehensive overview of the current state of the industry and explores the challenges and opportunities facing companies in the year ahead.

Hear experiences and insights from industry leaders: Britt Wood, CEO of NALP; Kory Beidler, Owner of C3 Consulting; and Dave Fairburn, CEO of North Point Outdoors, as they share their experiences and perspectives on how to navigate ongoing labor shortages, economic pressures, and rising costs. They will also discuss how forward-thinking businesses are adapting to an uncertain economy by tightening processes, making strategic tech investments, and prioritizing client relationships. Don't miss this chance to gain insight into how to best thrive in 2026!

All registrants will receive a follow-up email with a link to the recording and any relevant resources after the live event.

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Meet your speaker

Jon Gohl

Jon Gohl, Director of Customer Experience at Aspire Software joined the company in its infancy 10 years ago and has helped hundreds of clients adopt new software, embrace change, and leverage defined processes and procedures to maximize the efficiency of their united output. In his current role, Jon leads Aspire’s strategic advocacy efforts, including Aspire in Universities, providing software to complement industry-specific degree programs, and Aspire Ambassadors, engaging with and leveraging relationships with our customer champions.

Jon is a member of NALP’s Foundation Board and serves on the NALP Government Affairs Committee to protect and secure the Green Industry's best interests. He is also proud to be a board member of Groundwork San Diego-Chollas Creek, working at the intersection of social, environmental, and climate justice to deliver education, green infrastructure, and climate safe neighborhoods. Outside of his professional life, Jon is an air-cooled Volkswagen enthusiast who enjoys cooking and spending time with his wife.