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Beyond Word of Mouth: How Buyers Find and Choose Landscapers Today

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December 8 @ 11:00 AM PST

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Guest Speakers

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Trey Pelz

Vice President of Vertical Growth and General Manager of Scorpion’s Green Team

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What you'll learn

  • How property managers and homeowners find and vet landscape companies today
  • Where referrals fit in the buying cycle, and the stages most companies miss
  • How AI search is changing the way buyers find contractors
  • Simple steps to stand out at each stage before the spring rush

For most landscape companies, new work comes from referrals and long-standing relationships. That works until a key property manager retires or moves on, and the pipeline goes quiet. Today’s buyers, from property managers to homeowners, research contractors online, compare reviews, and increasingly ask AI tools for recommendations before they ever pick up the phone. In this session, Scorpion’s Trey Pelz walks through each stage of the landscape buying cycle, from awareness and research to decision and referral. You’ll see where most companies show up, where they go invisible, and what buyers look for at each step. You’ll leave with practical ways to build a pipeline that doesn’t depend on who you know, just in time for spring planning.

Meet your speaker

Trey Pelz

Trey Pelz

Vice President of Vertical Growth and General Manager of Scorpion’s Green Team, Scorpion

Trey Pelz is a marketing and growth leader with more than 20 years of experience helping businesses build stronger brands and drive meaningful growth.

As Vice President of Vertical Growth and General Manager of Scorpion’s Green Team, Trey leads growth strategy across the pest control, lawn care, and landscaping industries, with a focus on sales, marketing, customer retention, and the customer experience.

An entrepreneur at heart, Trey has built and led businesses of his own, giving him a unique perspective on the challenges business owners face every day. He is passionate about helping companies embrace innovation, leverage technology, and build meaningful relationships that drive long-term growth.

Trey believes that while technology and the way consumers find businesses are changing faster than ever, the fundamentals of business remain the same: people, relationships, and trust.

Outside of work, Trey is a husband and father of four who enjoys traveling with his family, hunting, golf, and sports.