Webinar registration:

Financial and business strategy in a time of extreme labor issues

Part 2: September 9 at 11:00 AM CT

Join landscaping industry veterans Kevin Kehoe and Greg Herring for their upcoming two-part webinar on the strategies to overcome labor constraints.

Register now to view part 1 of the webinar series!

The challenges of managing labor.

Labor is a significant problem in the landscaping industry, and as we heard at the Aspire IGNITE! client conference, it will take at least a few years for robots to ride to the rescue.

In all places, wages are rising quickly and certainly faster than most companies are increasing prices. In most places, people are in short supply. Nationally, great uncertainty related to immigration and the H2B visa program continues.

These labor issues demand a shift in the business strategy of most landscape companies.

In this two-part webinar series, Kevin Kehoe and Greg Herring will discuss key strategic shifts for companies to consider in light of these labor challenges, including:


  • The role of brand and reputation in pricing
  • When to recalculate pricing
  • Repricing existing maintenance contracts

Business strategy

  • Rethinking labor hour management in light of the labor constraints
  • Rethinking the use of subcontractors
  • Rethinking your revenue mix
  • Rethinking the role of materials in your business strategy
  • Rethinking growth
  • Three strategic questions to answer


Kevin Kehoe

Kevin Kehoe is the founder of Aspire Software and an industry veteran who has consulted with landscaping companies for over 30 years. Kevin has provided practical solutions, systems, and advice in the areas of sales management, financial management, budgeting, pricing, and merger and acquisition—all with the goal of growth and profitability.


greg-herring-headshot-1-1Greg Herring has served as a CFO of both public and private companies. He is the CEO of The Herring Group, an operational and strategic finance consultancy. Using their proprietary Path to 12%, The Herring Group serves landscape business owners challenged by growth by installing financial dashboards and systems that provide more margin for their businesses and their lives.