Laura Frieden

Laura Frieden is a results-focused marketing and communications leader with more than 15 years of experience shaping brand strategy, go-to-market messaging, and integrated campaigns across SaaS, startups, and founder-led businesses.

As Senior Marketing & Communications Manager at Inova Payroll, Laura leads cross-channel marketing strategy spanning content, partnerships, webinars, and integrated campaigns for a national payroll, HR, and benefits platform supporting more than 5,500 clients. Her work centers on helping partners and customers understand not just what the technology does, but how it fits into day-to-day operations.

Laura’s career spans corporate SaaS, early-stage startups, and entrepreneurship, including founding Tampa’s first membership-based dog daycare. This diverse background gives her a unique perspective on growth, adaptability, and building trust through clear, relatable communication.