Pricing: Fundamental Principles, Calculating Labor Rates & Labor Burden

How do you know if your pricing is too high or too low? How do you develop sales narratives that make the most of pricing changes?  This presentation will cover both the fundamental principles of pricing and the key calculations labor rates and labor burden. 

Participants will walk away with a better understanding of:

  • The fundamental principles of pricing
  • Calculating labor rates
  • Calculating labor burden
  • Three important warnings when changing pricing
  • A key report to monitor, post pricing change
  • As always, we'll also leave time for Q&A

Please join Kevin Kehoe and Greg Herring with The Herring Group for a FREE webinar on Wednesday, September 11th at 11:00 AM CST. They will be sharing best practices, tools, and tips when calculating labor rates and labor burden and how to monitor your business after a pricing change.

While there is no fee to attend registration is required. If you are unable to attend the live sessions, the recordings will allow you to view the webinars at your convenience.

That said, we encourage you to be there live! You’ll be able to ask your questions for your specific situation, so put them on your calendar. 

Meet the Experts! 

Will you be attending the 2019 GIE + Expo in Louisville? We’ll be there! Stop by to meet Greg Herring, Kevin Kehoe and the Aspire team. Held at the Hyatt Regency in Louisville on October 17th, Aspire's trade show within a trade show will showcase some of the best products available through Aspire Software. Don’t miss out! Reserve your FREE spot today!!

Contact Sid Singharath for more information at


Greg Herring

CEO, of The Herring Group

Greg Herring is the founder and CEO of The Herring Group, an operational and strategic finance consultancy. Greg has served as a CFO of both public and private companies and has significant experience in the landscape industry.

Working as part contractor (doing some work), part consultant (bringing CFO expertise) and part coach (encouraging results), The Herring Group serves landscape business owners challenged by growth. Using our proprietary Path to 12%, we install financial dashboards and operating systems that provide more profit margin for companies and more life margin for owners.

Kevin Kehoe

Founder, The Aspire Software Company

Before launching The Aspire Software Company, he was a nationally recognized consultant for more than 35 years including 26 years in the landscape industry with Three Point Group (with partners Frank Ross and Jeff Harkness).

He provided practical solutions, systems and advice to over 250 landscape contractors in the areas of sales management, financial management, budgeting, pricing and merger and acquisition – all with the goal of growth and profitability. He was known for his sales system and his benchmarking expertise. Most importantly, along the way Kevin made friends with many of his clients.

He is a graduate of SUNY Stony Brook, Southern Methodist University, and The Thunderbird School of Management… yeah, way too many degrees. He is a husband and father. He is a cancer survivor and currently in treatment. He loves to motorcycle (used to race before a bad crash), golf and surf. His goal is to build Aspire into the best software business in the industry.

Register for Webinar 



Contact us

From sales prospect to customer invoice and everything in between, Aspire business management software has you covered. Let us know how we can help.

Contact Us