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The Aspire Software Company welcomes Jim Clayman as its Vice President of Marketing. Jim joins Aspire with over 25 years of B2B marketing experience and will be responsible for designing, executing, and innovating Aspire’s marketing program to increase customer demand and sales. Mr. Clayman is an accomplished marketing executive with extensive experience in helping service-based businesses use SaaS software to manage and grow their business.

“We’re excited to welcome Jim as a key member of our leadership team,” said Mark Tipton, CEO of Aspire. “He brings us significant experience in lead generation, branding, messaging, and digital marketing. Jim will play a critical role in spreading the word about our mission to help landscaping, snow & ice, and construction companies provide better services, improve margins, and increase productivity.”

Jim joins the Aspire team from Omnigo Software, a provider of public safety software for law enforcement agencies and physical security departments. As its Senior Vice President of Marketing he oversaw all marketing operations, including the merger of three marketing organizations as a result of acquisitions. Prior to Omnigo Jim was the Vice President of Marketing for North America for Unit4, a global enterprise resource planning software provider.

Jim will be developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into programs that drive revenue. Jim comments, “I’m excited to start a new challenge with Aspire and intend to use my SaaS marketing experience to help Aspire continue its past success in helping landscaping, snow & ice, and construction companies grow and prosper.”