The Iron Cowboy
Experience firsthand the remarkable journey of James Lawrence and his family. Known as the Iron Cowboy, James earned this nickname from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, 50 full distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50).
His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all.
Visit the Iron Cowboy's website